(THE NEWSMAN OF INDIA.COM) Sunday Special: Mumbai, March 11, 2025 – India’s insurance sector has made remarkable strides on the global stage, with the Life Insurance Corporation of India (LIC) emerging as the world’s third strongest insurance brand, according to the Brand Finance Insurance 100 2025 ranking. The collective brand value of India’s two leading insurers, LIC and SBI Life, has surged by 35% year-on-year, reaching USD 14.9 billion, solidifying the country’s growing influence in the global insurance landscape.

LIC Climbs Six Places, Becomes 12th Most Valuable Insurance Brand LIC, India’s largest and most trusted insurer, has witnessed a 36% increase in brand value, now standing at USD 13.3 billion. This impressive growth has propelled LIC to the 12th position globally, marking an improvement of six places from last year. The company also earned a Brand Strength Index (BSI) score of 87.9/100, reaffirming its AAA brand strength rating.

LIC’s success is attributed to its deep-rooted brand familiarity, strong customer appeal, and commitment to innovation in the insurance sector. With a vast customer base and a legacy of trust, LIC continues to expand its reach, offering a wide range of insurance solutions tailored to the evolving needs of Indians.

SBI Life Surges 13 Spots in Global Rankings SBI Life, one of India’s fastest-growing insurers, has also made significant gains. The brand’s value surged by 27% to USD 1.6 billion, moving up 13 places to rank 74th globally. SBI Life’s growth is driven by its expanded product offerings, including unit-linked insurance plans, term insurance, and annuities, catering to the diverse needs of policyholders. The company’s customer-centric approach and digital transformation have further strengthened its market position.

India’s Insurance Sector on a Strong Growth Trajectory The remarkable performance of LIC and SBI Life underscores the rising stature of India’s insurance industry in the global market. The sector’s 35% year-on-year brand value growth reflects increasing consumer confidence, regulatory support, and strategic expansion of Indian insurers.

Global Insurance Industry Highlights – Ping An Insurance remains the world’s most valuable insurance brand for the 9th consecutive year**, maintaining a brand value of USD 33.6 billion.
– Nissay/Nippon Life Insurance is the fastest-growing insurance brand, with a 94% increase in brand value to USD 9.2 billion, driven by strategic global expansions, including a stake in U.S.-based Corebridge Financial.
– PZU, a leading Polish insurer, has emerged as the strongest insurance brand globally, with a BSI score of 94.4/100 and an AAA+ rating.

Brand Finance: A Global Leader in Brand Valuation This ranking is a testament to the credibility and expertise of Brand Finance, the world’s leading brand valuation consultancy. Known for its rigorous methodology and in-depth market research, Brand Finance bridges the gap between marketing and finance, helping organizations understand the true value of their brands.

Headquartered in London, Brand Finance operates in over 25 countries, conducting more than 6,000 brand valuations annually. Its research-based insights and strategic recommendations empower businesses to make data-driven decisions, enhancing their global brand positioning. Through its independent and transparent analysis, Brand Finance has established itself as a trusted authority in the field of brand valuation across industries.

India’s Insurance Future: A Bright Outlook

With LIC’s global recognition as the third strongest insurance brand and SBI Life’s rapid ascent in rankings, India’s insurance industry is poised for continued growth and international prominence. The sector’s robust expansion, innovative product offerings, and unwavering customer trust position Indian insurers as key players in the evolving global market.

As Indian brands continue to scale new heights, the future of India’s insurance industry looks brighter than ever, reinforcing its role as a significant contributor to the world economy.