(THE NEWSMAN OF INDIA.C0M) In a notable confluence of tourism, culture, and adventure, the Tourism Corporation of Gujarat Ltd. (TCGL), in collaboration with TVS Motor Company, has presented a unique chapter in the evolving story of India’s experiential travel. The centerpiece of this collaboration is the recently launched TVS x Rann Utsav 2025 Coffee Table Book, which captures the spirit of Gujarat’s Kutch region through the lens of motorcycling, culture, and immersive landscapes.

Prime Minister Narendra Modi took to X (formerly Twitter) to express appreciation for the effort:

“Glad to have met Venu Shri Srinivasan Ji and Shri Sudarshan Venu. I commend them for the effort to chronicle the beauty of Kutch and also encourage motorcyclists to go there.”

His remarks not only validate the success of the initiative but also serve as an endorsement of TCGL’s efforts to redefine Gujarat’s cultural engagement with youth and adventure enthusiasts. In a statement, Venu Srinivasan, Chairman Emeritus of TVS Motor Company, expressed his gratitude for the audience with the Prime Minister, calling it an honour and reaffirming his commitment to celebrating the cultural soul of Kutch.

Motorcycling Meets Culture at Rann Utsav 2025

Earlier this year in February, TVS Motor Company, inspired by PM Modi’s vision to popularise Kutch, partnered with Gujarat Tourism to curate an extraordinary motorcycling experience at the world-famous *Rann Utsav*. What unfolded was not merely a biking expedition—it was a cultural journey through the white sands of Kutch, bringing together the thrill of riding and the serenity of a timeless land.

The experience brought together bikers from across India, united by a love for exploration and a deep curiosity about India’s diverse heritage. Winding through the arid yet enchanting terrain, the riders discovered a land steeped in traditions, folklore, music, and art. Whether riding into a golden sunrise or halting at a salt desert under a starlit sky, every moment was curated to reflect the spirit of ‘Saari Muzaafiri’—a phrase that signifies the joy of soulful travel.

strong>The Coffee Table Book: A Visual Homage to Kutch

A true highlight of the initiative, the TVS x Rann Utsav 2025 Coffee Table Book is more than just a collection of images—it’s an immersive story. From dawn to dusk, the book paints a vivid canvas of Kutch’s ever-changing hues, showcasing its vast salt plains, vibrant crafts, majestic camels, and resilient communities. It pays homage to the local culture, eco-tourism, and the idea that travel can be a deeply emotional, transformative experience.

Crafted on the theme ‘Saari Muzaafiri’, the book reflects the essence of discovering Kutch not as a tourist, but as a traveler deeply in tune with the soul of the land. It beautifully captures the key destinations within the Rann—Dhordo, Bhuj, Kala Dungar, and beyond—each one a chapter in Kutch’s ancient and enduring story.

“We can say with certainty that Kutch is a motorcyclist’s delight! Come, bike there… you will be awestruck for life!”
— Venu Srinivasan

TCGL’s Vision: Bridging Culture and Youth Engagement

The initiative stands as a testament to the dynamic vision of TCGL, which has tirelessly worked to bring Gujarat’s tourism into a new age. By partnering with one of India’s most respected two-wheeler manufacturers, TCGL has reached out to a younger demographic—adventure-loving youth who seek authenticity over luxury, experience over itinerary.

Kutch, with its surreal white desert, rich craft heritage, and unending sky, becomes the perfect canvas for such a campaign. The Rann Utsav has long been a celebration of Gujarati tradition, but in 2025, it evolved into a platform that blended motorcycling enthusiasm with heritage appreciation.

A New Chapter for Experiential Travel

The TVS x Rann Utsav partnership is a shining example of how tourism can be reimagined—not only as a passive viewing experience but as an interactive, soul-stirring journey. TCGL’s bold move to bring motorcycling into the fold of state-sponsored tourism speaks to its progressive outlook, while TVS Motor’s deep commitment to cultural storytelling elevates the brand’s purpose.

With the Coffee Table Book now in the hands of the nation’s highest leadership, the message is clear—Kutch is no longer just a destination, it is an emotion. And thanks to the collaboration between TCGL and TVS Motor Company, the Rann Utsav 2025 has become a milestone in India’s tourism narrative.

As PM Modi rightly appreciated, this initiative will go a long way in inspiring not just motorcyclists, but a whole new generation of travelers to explore the wonders of Kutch.