Life Insurance Corporation of India (LIC), the nation’s leading life insurer and one of its most trusted financial institutions, proudly marked its 69th anniversary on September 1, 2025. This milestone is more than just a number—it is a testament to decades of trust, customer-centric innovation, and an unwavering commitment to excellence.

Founded in 1956, LIC has evolved into a financial conglomerate that continues to dominate India’s insurance landscape even after two decades of sector liberalization. With a commanding65.83% market share in policies and 57.05% in first-year premium income for 2024-25, LIC remains the undisputed leader. Its Assets Under Management (AUM) have surged by 6.45% to ₹54.52 lakh crore, reflecting strong financial stability and growth.

Beyond numbers, LIC’s wide reach across India underscores its mission of financial inclusion. Offering35 individual products, 12 group products, 7 individual riders, and 1 group rider, LIC caters to diverse societal needs—from endowment and term insurance to child plans, annuities, micro-insurance, and digital products. Available both online and offline, these offerings reinforce LIC’s adaptability to changing customer expectations.

Technology and innovation have been central to LIC’s transformation journey. With 2.40 crore registered users on its customer portal and mobile app, LIC has strengthened digital convenience. Initiatives such as the LIC Digital NRI App, QR-based collections, WhatsApp-enabled payments, and the AI-powered Jeevan Saakshya app have redefined customer experience. The multilingual chatbot LIC Mitra 2.0 further enhances policy servicing and claims assistance, ensuring personalized engagement.

Social responsibility remains integral to LIC’s ethos. Through itsGolden Jubilee Foundation (GJF), the insurer has supported 926 projects and awarded over 30,000 scholarships, disbursing more than ₹80 crore. This commitment reflects LIC’s philosophy of blending business success with community development.

Recognition has followed these achievements. In 2024-25, LIC earned 22 awards, including accolades for innovation, digital transformation, customer service, and rural insurance inclusion. Independent global rankings reinforced its stature—Brand Finance 2025 recognized LIC as the fastest-growing Indian brand with 36% growth, while Reader’s Digest 2024 named it India’s most trusted brand. LIC also ranked 2nd in Fortune 500 India 2024 and 3rd among the world’s strongest insurance brands.

LIC’s influence is not confined to India. With operations in 11 countries and investments across subsidiaries in housing finance, mutual funds, pensions, and banking, the corporation is a true international financial powerhouse.

As LIC celebrates 69 years, it reflects not only on past successes but also on its future mission: to protect, empower, and serve millions of policyholders with integrity. Guided by its timeless motto—“Yogakshemam Vahamyaham” (Your welfare is our responsibility)—LIC reaffirms its dedication to ensuring financial security for generations to come.