(THE NEWSMAN OF INDIA.COM)
After the grand success of Neem Project Gujarat Narmada Fertilizers and Chemicals ltd. of which Senior IAS and ACS in Gujarat Govt. Dr. Rajiv Kumar Gupta is Managing Director. GNFC is developing affordable PU mattresses for the masses. Strategically and timely eyeing on a huge rural market for affordable-mattress for the masses through retail network is being called as a master stroke by GNFC.

Gujarat Narmada Valley Fertilisers & Chemicals) ushering into cover massive rural market for mattress. As per reports GNFC have started a new initiative codenamed ‘Jai Hind Mattresses’ with the objective of providing “affordable PU mattresses to every Indian.” Customised foam mattresses are currently being retailed in hitherto uncharted rural pocket boroughs, giving villagers a chance to sample restful sleep. “A vast majority of village folk, comprising 65% of the country’s population, sleep on some form of hand-woven durees, bamboo chatais or cotton mattresses, which are not only unhygienic if not fluffed and refreshed regularly, but are also prone to dirt and mite infestation, leading to the spread of several diseases.