(THE NEWSMAN OF INDIA.COM) The HURL Annual Marketing Conference 2025, held from 4th to 6th June in New Delhi, echoed the theme “Above & Beyond — Rising Higher, Achieving Greater.” It brought together marketing leaders from head office and plant locations to align vision, celebrate achievements, and strategize for a sustainable future in Indian agriculture.

In his keynote, Dr. Siba Prasad Mohanty, MD, HURL, emphasized, *“What we build together today, shapes the India of tomorrow.”* His address encouraged the team to empower farmers, promote soil health, and pursue innovation relentlessly. A major highlight was the unveiling of HURL’s new Corporate Film, capturing its growing impact across India.

Chairman Mukesh Agrawal’s visit elevated the event, as he lauded the team’s efforts and urged them to lead with agility, innovation, and a farmer-first mindset.

Strategic sessions covered marketing plans, HR, product quality, and sustainability. VP & HOD Marketing, Manish Billore, outlined FY 2025–26 goals—expanding organic products, scaling PM-PRANAM efforts, and strengthening digital outreach.

The event featured the launch of a special magazine on HURL’s role in PM-PRANAM and concluded with the Marketing Awards and a collective pledge: “Every Action for the Nation.”

The conference was a powerful reaffirmation of HURL’s mission—growth with purpose, going above and beyond for Indian agriculture.