(THE NEWSMAN OF INDIA.COM) Bhopal, July 31, 2025:
Madhya Pradesh Police’s 15-day state-wide awareness campaign, “Nashe Se Doori Hai Zaroori”, held from July 15 to 30, 2025, has emerged as a landmark initiative in the fight against drug abuse. With the active participation of police, district administrations, educational institutions, NGOs, media, and the public, the campaign evolved into a powerful social movement rooted in awareness, compassion, and community responsibility.

The campaign aimed to shield youth from addiction, foster public awareness, promote rehabilitation and counselling, and reframe police image from law enforcers to community leaders. It marked a significant shift in community policing and established a model for proactive, positive engagement.

At the concluding ceremony, Director General of Police Kailash Makwana lauded the unprecedented commitment of every police officer and jawan. “This campaign is the most impactful example of positive policing in my 37 years of service,” he said. “Madhya Pradesh Police is determined to eliminate drug networks systematically. But this is not just the police’s battle—it is a collective societal duty.”

Senior officers including Special DG Pawan Shrivastava, Adarsh Katiyar, Additional DG A. Sai Manohar, Yogesh Choudhary, and K.P. Venkateshwar were present at the event, reflecting high-level support across the department.

Mass Outreach & Digital Integration

The campaign featured an array of daily public activities: radio and FM broadcasts, digital screens at major junctions, banners, posters, public announcements via sanitation vehicles, and widespread social media outreach under hashtags like #Nashe\_Se\_Doori\_Hai\_Zaroori, #SayNoToDrugs, and #NashaMuktMP.

Selfie points were installed at event locations, and helplines (1933, 14446), the Narcotics Control Bureau’s website [https://ncbmanas.gov.in], and a dedicated police narcotics number (7049100785) were widely promoted. Promotional materials such as caps, wristbands, badges, and posters were distributed, and de-addiction committees were formed in school and college hostels.

Collaborations with Heartfulness Foundation, Social Justice & MSME Department’s master volunteers, and Kala Pathak groups added depth and creativity to public engagement. Street plays, songs, workshops, rallies, and competitions drove the message home. Even global groups like Alcoholics Anonymous and *Narcotics Anonymous joined the effort.

Record-Breaking Participation

Indore Police created a world record with 85,000 people taking the e-pledge against drug use simultaneously—a feat verified on-site by World Book of Records (London) representative, Ms. Apoorva Menon.

Leadership & Local Government Involvement

Beyond the police, the campaign saw the active involvement of collectors, CEOs, CMHOs, education officers, and local representatives. MLAs, municipal leaders, and panchayat members participated in events across districts, affirming strong administrative and political will.

Celebrity Voices Amplify Reach

The campaign received support from prominent figures like Admiral Dinesh Tripathi, Govind Namdev, Anupam Kher, Ashutosh Rana, Kailash Kher, Divyanka Tripathi, Prof. Himanshu Rai, Vivek Sagar, and Reena Gurjar. Their messages—along with short films, survival stories, and podcasts—deepened public impact, especially among youth.

Recognizing Exemplary Contributors

Acknowledging outstanding contributions, commendation certificates were awarded to individuals from radio, media, police, and creative fields including RJ Anadi, RJ Arsh, RJ Pihu, RJ Ved, Sachin Gangrade, Aslam, Dipendra Saxena, Ankesh Mohata, DYSP Rajesh Dandotiya, DYSP Santosh Patel, Ashwath Ramachandran, Manish Kumar Tripathi, Narendra Sahu, Prachi Trivedi and team, DYSP Preeti Tiwari, Inspector Radha Jamod, SI Kartik Gade, and constables Abhishek Dwivedi and Shivshankar.

A Collective Social Resolve

What began as a government campaign became a mass movement—an inspiring example of society uniting against addiction. Citizens pledged, families engaged in dialogue, and communities embraced the path of awareness and support. Madhya Pradesh has set a powerful precedent for how coordinated, compassionate action can bring real social change.