(THE NEWSMAN OF INDIA.COM)
Mumbai: New India Assurance, the country’s largest general company and Bank of India, one of the largest public sector banks, has entered into a strategic tie-up to offer general insurance products to the customers of the bank.

“New India strives to introduce customised products for retail customers specially for the “missing middle” and is exploring distribution channels including Banca to reach the last mile customer,” said Girija Subramanian, CMD, NIA.

The aim is to provide comprehensive general insurance solutions both personal and commercial lines like Home, Health, Motor, Engineering and the like.

Currently NIA has 44 bancassurance tie-ups and is planning to expand its partnership with more banks in coming days.

The insurer is keen to introduce state-of-the-art products for the retail customers in order to protect them from risks and is always committed to extend protection till the last customer in the market.

Considering the variety of insurance products of NIA and the large customer base of BoI ,this partnership will help in enhancing the general insurance penetration.

This is in line with the transformative “Viksit Bharat” initiative of the Government of India and “Insurance for All by 2047 ” vision of the IRDAI.

On this occasion those who were present PR Rajagopal, ED BOI, Girija Subramanian CMD, NIA, Mukta Sharma GM, NIA, Anjali Bhatnagar GM, BOI ,. Rajneesh Karnatak, MD and CEO BOI, M. Karthikeyan, ED BOI, Rajiv Mishra , ED BOI.