(THE NEWSMAN OF INDIA.COM)
07.09.2023,T.K. Ramachandran, IAS,Secretary, Ministry of Ports, Shipping and Waterways, launched the new Logo of V.O. Chidambaranar Port Authority, in the presence of Bimal Kumar Jha, Chairperson i/c., Board Member V. Satyanarayanan and other Senior Officers of the Port.

In his address,T.K. Ramachandran, IAS, Secretary of the Ministry of Ports,Shipping, and Waterways, emphasized that the newly unveiled logo signifies VOC Port’s unwavering dedication to innovation and expansion. It marks the commencement of a new phase in VOC Port’s progression, reflecting its resolute commitment to advancing as a secure and sustainable Port.

Bimal Kumar Jha, Chairperson i/c., VOCPA, welcomed the gathering and in his address, stated that the thought process to rebrand and introduce a new logo was conceived when V.O.Chidambaranar Port Trust was renamed as V.O. Chidambaranar Port Authority on 31.01.2022. The ideology to rebrand was also driven by evolving business objectives, expanding markets and the desire for a mix of heritage and modern image. He also started that this change aligns perfectly with our mission to become a Hub Port of the Country.

The design elements, Colour scheme, and symbolism behind the new logo are;

a. “V” shape represents the “V” of VOC Port as well as the shape of the Vessel, which links the logo to Marine Infrastructure.

b. The second curved “V” represents a flying bird, symbolizing prosperity and abundance.

c. The bigger circle represents “O” in VOC Port. It also represents the globe as well as hinterland of VOC Port.

d. Combinedly, “V”, “O” & “C” represent the letters V.O.C, which links the logo to the name of the Port.

e. The Pearl represents the location of the VOC Port, which is near the bottom vertex of the Indian peninsula, symbolising the legacy of pearl fishing in Tuticorin.

f. The sky blue colour represents the part of the Indian ocean.

Capt. Praveen Kumar Singh, Deputy Conservator, VOC Port detailed each and every detail incorporated in the new logo to the gathering.

Earlier, V.O. Chidambaranar Port had announced a competition for redesigning the Port logo. There was an overwhelming response to the competition, wherein more than 100 entries were received. The logo unveiled today was conceptualized by Mr. Rajendra R. Ranjane, from Mumbai and developed by the Port team. As announced, he would be awarded an attractive cash prize of Rs. 50,000/-.