By THE NEWSMAN OF INDIA.COM| In a continued effort to deepen engagement with government institutions and provide tailored banking solutions, Punjab & Sind Bank organized a dedicated customer outreach camp recently at Shastri Bhawan, New Delhi. The initiative brought together officials and staff members from key Union Ministries, reinforcing the bank’s commitment to responsive and service-oriented public sector banking.

The camp was specially designed for employees of the Ministry of Youth Affairs and Sports, Ministry of Women and Child Development, and Ministry of Social Justice and Empowerment. It served as a focused platform to introduce participants to the exclusive **PSB Central Connect SB Salary Account**, a customized banking product developed to meet the financial and service needs of Central Government employees.

Through interactive sessions and on-the-spot assistance, bank representatives highlighted the account’s benefits, including seamless salary management, digital banking convenience, personalized services, and enhanced financial accessibility. Officials attending the camp were provided detailed guidance on account features, digital platforms, and customer support mechanisms aimed at simplifying everyday banking.

The initiative reflects Punjab & Sind Bank’s broader strategy of strengthening institutional relationships while promoting financial inclusion within the government ecosystem. By directly engaging with ministry personnel at their workplace, the bank ensured easier access to information and facilitated immediate onboarding opportunities.

Senior bank officials, including AGM (Corporate Communication and Public Relations) Sanjay Datta, were present during the programme. Their participation underscored the bank’s focus on proactive outreach and personalized service delivery.

Such dedicated camps demonstrate the evolving role of public sector banks in aligning financial services with the professional needs of government employees, while simultaneously reinforcing trust, accessibility, and customer-centric innovation in India’s banking landscape.